• office locations
    Bluffton, SC map
    Bluffton, SC Office
    The Plaza at Belfair
    4 Clarks Summit Drive
    Suite 200 | Bluffton, SC 29910-4993
    843.815.2171  Main | 843.815.5991  Fax
    Charleston, SC map
    Charleston, SC Office
    100 Calhoun Street
    Suite 400 | Charleston, SC 29401
    843.723.7831  Main | 843.722.3227  Fax
    Charlotte, NC map
    Charlotte, NC Office
    Bank of America Plaza
    101 South Tryon Street
    Suite 2610 | Charlotte, NC 28280
    704.347.1170  Main | 704.347.4467  Fax
    Columbia, SC map
    Columbia, SC Office
    1221 Main Street
    Suite 1800 | Columbia, SC 29201
    803.799.9800  Main | 803.753.3278  Fax
    Greenville, SC map
    Greenville, SC Office
    Poinsett Plaza
    104 South Main Street
    Suite 700 | Greenville, SC 29601
    864.271.4940  Main | 864.271.4015  Fax
    Hilton Head Is., SC map
    Hilton Head Island, SC Office
    Shelter Cove Executive Park
    23-B Shelter Cove Lane
    Suite 400 | Hilton Head Island, SC 29928
    843.785.2171  Main | 843.686.5991  Fax
    Myrtle Beach, SC map
    Myrtle Beach, SC Office
    Founders Centre
    2411 Oak Street
    Suite 206 | Myrtle Beach, SC 29577
    843.444.1107  Main | 843.444.4729  Fax
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Kathryn B. Whitaker

Director of Marketing and Business Development

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Charleston, SC Office
100 Calhoun Street
Suite 400
Charleston, SC 29401
843.723.7831 Main
843.722.3227 Fax
Columbia, SC Office
1221 Main Street
Suite 1800
Columbia, SC 29201
803.799.9800 Main
803.753.3278 Fax


As Director of Marketing and Business Development, Kathryn Whitaker works closely with the firm’s leadership and practice groups to develop and implement marketing and business development plans, while overseeing efforts to facilitate cross-office and cross-practice collaboration for the benefit of firm clients. Kathryn also manages all aspects of the firm’s branding and marketing strategy, including communications, media and public relations.

Kathryn has noted experience advising law firms on business development and strategic communications. Her previous roles include overseeing the business development efforts for the Southeast region of a global law firm and managing the marketing function for regional law firms based in North Carolina and South Carolina. 

  • Member, Legal Marketing Association
    • Board Member (2015-present)
    • President, Southeastern Chapter (2013)
  • ALM Legal Marketing Advisory Board (2018)
  • Member, Women United Steering Committee, Trident United Way (2015-present)
    • Chair (2018)
    • Vice Chair (2017)        
  • Member, Public Policy Council, Trident United Way (2018)
  • Emerge South Carolina Class of 2018
  • Member, Roper St. Francis Foundation Fellows Program (2017)
  • Small Group Leader, Seacoast Church (2016-present)
  • Parent Volunteer, Jennie Moore Elementary School (2018)
  • Co-Author, "Should Law Firms Embrace Artificial Intelligence and R&D Labs?" The Legal Intelligencer (May 2018)
  • Author, “Focusing on Client Retention May Mean Restructuring the Firm,” The American Lawyer (April 2018) 
  • Panelist, “The State of the Legal Industry,” ALM Legalweek (January 2018)
  • Co-Presenter, “Successful Client Feedback Programs at Small to Midsize Law Firms,” Legal Marketing Association Webinar (December 2017)
  • Presenter, “Strategic Planning Best Practices,” Legal Marketing Association Southeastern Conference (September 2017)
  • Co-Presenter, “Client Journey Mapping Fundamentals: Creating Client Personas,” Legal Marketing Association Southeastern Conference (September 2017)
  • Co-Presenter, “Revenue Generation Through Client Appreciation,” Legal Marketing Association Philadelphia Local Group (September 2017)
  • Author, "Stop It with 'Innovation,' Already," JD Supra (April 2017)
  • Author, "The Case for the Mid-Sized Law Firm: A Conversation with Ed Winslow," JD Supra (August 2016)
  • Presenter, "Revenue Generation Through Client Appreciation," Legal Marketing Association Southeastern Conference (September 2016)
  • Presenter, "DIY Marketing Workshop for Solo & Small Firms," Campbell Law School (July 2016)
  • Presenter, "Passing the Torch Without Getting Burned: Succession Planning for Law Firms," Legal Marketing Association Southeastern Regional Conference (September 2015)
  • Presenter, "Using Social Media to Market Your Practice," South Carolina Bar (November 2013)
  • Author, "Mastering Marketing and Business Development," The Young Lawyer (March 2013)
  • Presenter, "LinkedIn for Lawyers," Greensboro Bar Association (September 2012)
  • Co-Presenter, "Managing Your Staff and the Workload: Inside Secrets to Getting it All Done," Legal Marketing Association Annual Conference (March 2012)
  • 2017 Forty Under 40 Winner, Charleston Regional Business Journal